Long story short
The Danish Internet Awards focuses on the new era’s possibilities and opportunities, specifically surrounding the all-dominating mediasource that is the internet. Danish Internet Awards (DIA), was all about celebrating and honoring the greatest talents and ideas of today. Our solution was a festive, yet classy graphic identity with gleaming graphics and textures, meant to capture the DNA of the brand.
AM wanted to lighten up the cheerful nature of Danish Internet Awards through a joyful, but still formal, tone-of-voice. Since the brand focuses on celebrating creative minds and innovative digital solutions, we wanted to create a graphic “language” that could reflect both its technological DNA, as well as the glamorous nature of the award show itself. The inspiration came from a DIAmond’s structure and its similarity to the typical stage rigging, used in concerts and similar events.
The project included the development of a complete graphic identity. The idea is based around the diamond as a symbol, which not only is the visual representation of the brand name, but carries multiple interpretations. The diamond may represent the process of transforming a, sometimes crazy, idea into a polished result. It may also illustrate the enduring and “tough” quality of naturally minded creativity. The final outcome of the identity was a full digital design package, meant to be implemented into the award show – from the opening movie sequence, to the nominee introductions. The Danish Internet Awards still holds onto a few traditional elements, such as the winner-envelopes, backdrops, award statuette, and other brand merchandise elements.